Home
B-Care
An after-school childcare booking website/app aimed at busy parents or childcare providers.
Client
Personal project
Project duration:
02/2025 – 10/2025
Platform
Website and mobile application
Role
Overview
The problem:
– Difficult to find and register for after-school childcare services.
– Unable to customize service registration times according to each user’s schedule.
The goal:
I am creating an app to help parents easily schedule after school care. You can sign up by the day or month and there are many additional services like school pick up…
Responsibilities:
User research
Identify the problem
Propose a solution
Wireframing
Prototyping
Prototype testing
Understanding the user
User research: summary
I conducted a user survey by interviewing.
The results I got were surprising with the common wishes of parents for a reputable childcare platform, flexible when registering. And there are also specific needs for child pick-up times, optimized according to the parents’ schedules.
My assumption before the survey was that the application did not have too many features. But I saw many different needs of users after the interview.
User research: pain points
1. Complicated registration
It is frustrating that the process is quite complicated, has a lot of paperwork and takes time.
2. Payment is not flexible
Require monthly payments instead of daily or hourly. Not many different payment methods
3. Reliability
Users have not identified a highly reliable childcare provider. Lack of reviews from other users.
4. Busy with work
Worry when there is no time or when something unexpected happens and you cannot pick up and take care of your child.